Why loyalty matters?
According to McKinsey loyalty survey published in 2021
“Consumer-facing businesses have an opportunity to unlock holistic value. By better integrating their loyalty programs with pricing strategies, they can drive growth in a muddled economic landscape.”
McKinsey & Company 2024
“Improving the holistic customer value proposition with an integrated pricing and loyalty strategy can fuel greater future growth. But it isn't easy and requires new ways of working, deep analytical capabilities, and tools for integration and dynamic changes over time. But companies that can capitalize on this new capability may well speed ahead to the leading edge of the consumer-facing economy.”
64%
are more likely to purchase more frequently
50%
are more likely to recommend to others
35%
are more likely to choose brand over competitors
31%
are more willing to pay a higher price to stay with a brand
